Wednesday, September 26, 2007

Cradle to Cradle @ TED

William McDonough speaks at TED.

"Today, with our growing knowledge of the living earth, design can reflect a new spirit. In fact, when designers employ the intelligence of natural systems—the effectiveness of nutrient cycling, the abundance of the sun’s energy—they can create products, industrial systems, buildings, even regional plans that allow nature and commerce to fruitfully co-exist."

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